European rejection of plastic

Every year 8.8 million tonnes of plastic, according to WWF, end up in the sea creating environmental problems, it can take over 600 years to decompose and economic problems. In UK, approximately €18M every year is spent by municipalities in order to have clean beaches.

Half of the plastic used is disposable, it is going to be used once and thrown away, mostly ending in landfill or in the nature. This is not acceptable.

That’s why more and more countries are implementing laws and rules to reduce our dependence to plastic.

In Europe for example, one of the biggest plastic issue currently discussed is disposable plastic bags. In Europe about 8 billion plastic bags will not be recycled and will end its life as trash, even though plastic bags can take up to 400 years to decompose.

European citizens of different countries don’t have the same consumption of plastic bags. Some like those in Finland will mostly use reusable plastic bags, an average Finnish citizen will use 77 plastic bags per year, 73 reusables and 4 single use bags, in comparison a UK citizen will use in average 176 plastic bags, 158 single use and 18 reusable bags. Therefore, targets have been set. By 2025 it has been decided that the annual consumption of lightweight (less than 50 micron) plastic bags in Europe should not exceed 40.

Thankfully more and more countries are implementing advanced regulations to tackle this problem.

In UK, a mandatory charge on plastic bags is enforced, it was first put into action in 2011 in Wales, 2013 in Northern Ireland, 2014 in Scotland and 2015 in England. Even though it has been implemented at different time, it has shown its efficiency. For example, in Scotland, in one year plastic bag uses in stores dropped by 80%.

The more the countries execute new law against plastic the more they see the results on its consumption, therefore the amount of laws against plastic is increasing and they are getting more rigorous all over the world.

For instance, in France, several actions have been taken against plastic pollution. Plastic bags have been prohibited in every shop since 2017, plastic Q-Tip and microbeads are expected to be banned in 2018 and finally, plastic cutlery, made of not compostable and non-biological material, are planned to be banned in 2020.

This new awareness, knowing that plastic is avoidable, creates a need. Companies need alternatives to plastic, not only to be environmentally friendly but to comply with the applicable laws. That is why we decided to create a product entirely biological, compostable, harmless to humans, animals or the environment, which is a great alternative to traditional plastic. Furthermore, thanks to its antimicrobial activities our plastic has another clear advantage over plastic for food packaging, it makes food last longer avoiding food waste, therefore, economical loses.


Marguerite Guibourg